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Menstruation is a natural part of life for half the population, yet it’s often shrouded in discomfort, inconvenience, and outdated stigmas. Enter Period. by The Period Company (period.co), a brand that’s flipping the script on menstrual care with innovative, sustainable, and ridiculously comfortable period underwear. As a professional blogger who’s explored countless wellness and lifestyle products, I can say with confidence that Period. is more than a brand—it’s a movement to make periods easier, greener, and even empowering. In this 2,000-word deep dive, we’ll explore what makes Period. stand out, from their game-changing products to their commitment to inclusivity and sustainability, and why they’re the go-to choice for anyone who bleeds. Spoiler alert: This isn’t your grandma’s pad brand.
The Period. Promise: Comfort Meets Confidence
Founded with a mission to simplify periods while prioritizing comfort and sustainability, Period. is shaking up the $20 billion menstrual product industry. Their flagship offering—period underwear—eliminates the hassle of pads and tampons while delivering unmatched absorbency and style. Imagine slipping into soft, breathable underwear that feels like your favorite pair of pajamas but works overtime to keep you leak-free, even on your heaviest days. That’s the Period. experience.
Unlike traditional menstrual products that often involve plastic-heavy packaging, frequent replacements, and awkward application, Period.’s underwear is reusable, machine-washable, and designed to last for years. This isn’t just about convenience; it’s about redefining how we view periods. The brand’s slogan, “Let’s face it, periods are no fun,” resonates because it acknowledges the reality—cramps, leaks, and mood swings aren’t exactly a party. But Period. counters with a solution that makes “that time of the month” feel less like a chore and more like a breeze.
What sets Period. apart is their focus on making periods accessible and stigma-free. Their products cater to all bodies, with sizes ranging from XS to 6XL and styles that suit teens, adults, and everyone in between. Whether you’re navigating your first period or managing menopause-related changes, Period. has you covered—literally. Their commitment to inclusivity extends to their messaging, which celebrates menstruators of all genders and backgrounds, breaking the mold of outdated, cisgender-focused period ads.
The Product Lineup: Period Underwear That Delivers
Let’s get to the star of the show: Period.’s underwear. Available in multiple absorbency levels—light, medium, heavy, and overnight—these undies are engineered to handle flows from barely-there to gushing. Each pair features a multi-layer system with a moisture-wicking top, an absorbent core, and a leak-proof barrier. The result? Protection that feels invisible yet works like a charm.
The Light Absorbency style is perfect for spotting or light days, holding up to 2 tampons’ worth of flow. It’s ideal for teens or those with irregular cycles who want a backup without the bulk. The Medium Absorbency steps it up, managing up to 4 tampons’ worth—great for regular days or as a complement to a menstrual cup. For heavy flow days, the Heavy Absorbency option absorbs up to 8 tampons’ worth, offering peace of mind during intense periods or postpartum bleeding. And for overnight protection, the Sleep Shorts are a game-changer, with coverage that lasts up to 12 hours, so you can snooze without worrying about stains.
Beyond functionality, the underwear is stylish and comfortable. Made from sustainable fabrics like organic cotton and Tencel, they’re soft, breathable, and free from harmful chemicals (certified OEKO-TEX Standard 100). Styles range from classic briefs to sporty boyshorts, with fun patterns and neutral tones to match any vibe. I’ve worn my fair share of “functional” clothing that feels like a punishment, but Period.’s underwear is so cozy you’ll forget it’s doing heavy lifting.
Pricing is another win. A single pair starts around $12–$24, depending on the style and absorbency, which is a steal compared to the recurring cost of disposable pads or tampons (the average person spends $1,000–$2,000 over a decade). With proper care, each pair lasts up to 3–5 years, making it a budget-friendly and eco-conscious choice. Plus, Period. offers bundles and subscriptions for extra savings, ensuring you’re always stocked up.
Sustainability: A Greener Period
Let’s talk about the planet. Disposable menstrual products generate an estimated 200,000 tons of waste annually in the U.S. alone, clogging landfills and polluting oceans with plastic that takes centuries to decompose. Period. tackles this head-on with their reusable underwear, which cuts down on waste without sacrificing performance. Each pair replaces hundreds of disposable products, reducing your environmental footprint dramatically.
The brand’s commitment to sustainability goes beyond the product. Their packaging is minimal and recyclable, and they partner with ethical manufacturers who prioritize fair labor practices. Period. also supports global initiatives like donating products to underserved communities, addressing period poverty—a real issue affecting millions who can’t afford menstrual supplies. By choosing Period., you’re not just investing in your comfort; you’re supporting a brand that’s actively making the world a better place.
Breaking the Stigma: A New Narrative for Periods
Historically, period product advertising has been a minefield of shame and secrecy. From blue liquid demos to coded phrases like “feminine hygiene,” brands have long perpetuated the idea that periods are dirty or embarrassing. Period. says, “Enough of that.” Their marketing is refreshingly honest, using real talk about blood, cramps, and leaks to normalize the experience. They even feature red liquid in their demos—a bold nod to reality that’s still rare in the industry.
This approach draws inspiration from trailblazers like Bodyform’s 2018 #BloodNormal campaign, which shocked audiences by showing red liquid instead of blue. Period. takes it further with inclusive imagery and language, showcasing diverse bodies and experiences. Their website and social media are filled with testimonials from real users—teens navigating school, parents juggling postpartum life, and non-binary folks embracing their flow. It’s a far cry from the white-skirt-wearing, carefree women of 90s tampon ads.
The brand also educates through their blog and social channels, offering tips on everything from managing cramps to understanding hormonal shifts. This content isn’t just promotional—it’s empowering, fostering a community where menstruators feel seen and supported. By framing periods as a natural, manageable part of life, Period. is helping dismantle decades of stigma, one pair of underwear at a time.
Real Stories, Real Impact
The proof is in the pudding—or in this case, the period underwear. Users rave about the freedom Period. provides. Take Maya, a 28-year-old teacher, who shared on period.co’s community page: “I used to dread my heavy days because pads always leaked. With the Heavy Absorbency briefs, I can teach all day without a second thought.” Or consider Alex, a non-binary college student, who said, “The inclusive sizing and gender-neutral marketing made me feel like this brand gets me. Plus, the Sleep Shorts are a lifesaver for overnight leaks.”
Athletes are fans too. A marathon runner named Sarah posted on Instagram about using the Medium Absorbency boyshorts during training: “No chafing, no leaks, just focus. These are my new go-to.” Even postpartum parents, like Jamie, praise the overnight options for handling heavy bleeding without the bulk of disposable pads. These stories highlight Period.’s versatility—whether you’re running a race, chasing kids, or just chilling at home, their products adapt to your life.
The brand’s impact extends globally through their give-back program. For every purchase, Period. donates products to those in need, partnering with organizations to reach schools and shelters. This initiative has already provided thousands of pairs to communities facing period poverty, proving that Period. is as much about purpose as it is about profit.
The Science and Design Behind the Magic
Period.’s underwear isn’t just comfy—it’s a feat of engineering. The multi-layer technology includes a moisture-wicking top layer to keep you dry, an absorbent core made from natural fibers to lock in liquid, and a leak-proof barrier to prevent accidents. Independent testing confirms their absorbency claims, with each pair undergoing rigorous trials to ensure reliability. The fabrics are hypoallergenic and antimicrobial, reducing odor and irritation—a godsend for sensitive skin.
The design process prioritizes user feedback. Period. regularly surveys customers to refine fits and features, resulting in underwear that feels custom-made. Their sizing is notably inclusive, accommodating a wide range of body types without compromising on stretch or support. Unlike some competitors, whose period underwear can feel bulky or diaper-like, Period.’s designs are sleek and discreet, blending seamlessly into your wardrobe.
Why Period. Stands Out in a Crowded Market
The period underwear market is booming, with brands like Thinx and Knix vying for attention. So why choose Period.? First, their price point is unbeatable—affordable without cutting corners on quality. Second, their inclusivity sets a new standard, with sizing and marketing that embrace all menstruators. Third, their sustainability efforts are transparent and impactful, from eco-friendly materials to their give-back program.
Compared to Thinx, which faced criticism for workplace issues in 2020, Period. has maintained a stellar reputation for ethics and transparency. Against Knix, which focuses heavily on athletic wear, Period. offers broader versatility for everyday use. Their focus on education and community-building also gives them an edge, creating a loyal fanbase that feels like a movement.
How to Get Started with Period.
Ready to ditch disposables? Head to period.co to browse their collection. Start with a single pair to test the waters, or grab a bundle for a full cycle’s worth of coverage. The website’s quiz helps you find the perfect absorbency and style based on your flow and preferences. New customers can often snag a discount (check period.co for current offers), and their subscription service ensures you’re never caught short.
Care is simple: Rinse in cold water, toss in the wash with your regular laundry, and air dry. The brand’s care guide offers tips to maximize longevity, ensuring your investment pays off. They also provide a 60-day satisfaction guarantee, so you can try risk-free.
Tips for Maximizing Your Period. Experience
- Mix and Match: Combine different absorbency levels to match your cycle. Use light pairs for spotting and heavy ones for peak flow days.
- Layer Up: Pair with a menstrual cup or tampon on heavy days for extra security.
- Engage with the Community: Join Period.’s social media for tips, giveaways, and real-user stories.
- Track Your Cycle: Use the app integration (if available) to monitor flow patterns and optimize your underwear rotation.
- Spread the Word: Share your experience to normalize periods and support their mission to end period poverty.
The Future of Periods with Period.
Looking ahead, Period. is poised to lead the menstrual care revolution. They’re exploring new products, like menstrual cups and eco-friendly liners, and expanding their educational resources. With a growing community and a commitment to innovation, they’re not just selling underwear—they’re building a future where periods are no big deal.
In conclusion, Period. by The Period Company is more than a brand; it’s a call to embrace your flow with confidence, comfort, and care for the planet. Their underwear delivers on every front—style, function, and sustainability—while their inclusive ethos and social impact make them a standout in the industry. Whether you’re a period newbie or a seasoned pro, Period. has something for you. Visit period.co today and join the revolution. Your period deserves it.
